But the standard banner ad that appears overtop a video is also annoying as it obscures the view. The worst ones are the in-stream ads that run before, or sometimes during a video. That all sounds great for the creators and the viewers.until you run into an interminable number of ads. It's competing now with Roku, Plex, and others by offering hundreds of ad-supported TV and movies for free. That increases the reach of the service well beyond the confines of or even some apps. With 2 billion monthly users worldwide, YouTube's a content-sharing juggernaut with a unique place on the internet because the majority of its videos are also easily shared or embedded on other websites. It's not easy, but it's hard to break through on Insta and TikTok, too.) (Here's a calculator (Opens in a new window) that will tell you how many views and how much engagement videos require to make money. What's amazing is that the majority of that ad revenue goes back to the content makers, giving them plenty of incentive to keep making more videos-at least until Instagram or TikTok poaches them.
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